Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.rackcabinets.co.uk (“Orion”).

The Collection of Personal Data

The services available to you with Orion require us to collect personal data including (but not limited to) Name, Company Trading Name, Telephone Number, Address, Email Address and other basic information. Most of the information collected will be provided by you or created through your use of our products and services.

How We Use Your Personal Information

We will use your personal information mainly to provide you with products and services, to understand your needs as a customer, to improve our service offering and in the day to day running of our business.

On occasion, as a customer of ours we may send you important information regarding company updates. We will only do this on the basis of legitimate interest and/or out of necessity. Unless you tell us otherwise we will continue to contact you with information that we feel may be of interest to you or to provide you with information relevant to the operation and maintenance of your account.

Retention of Data

We do not keep your information for any longer than needed to allow adequate maintenance of the services offered to you by Orion. Where we hold personal information about you this is due to a pre-existing relationship between us and for the purpose of intercompany business.

Sharing Your Information Outside of Orion

We keep your information confidential and will not share this with any third party without your explicit authorisation (exceptions do apply for example due to court order or investigation by law enforcement agencies and regulators.)

Access to Your Data

At any time you may ask for details of the information we hold about you, if you would like this please submit a request detailing what you would like to know either by email or post. You also have the right to request that we amend/update any inaccuracies in the data that we hold about you or to have your information deleted entirely.

Security

Orion takes appropriate and necessary steps when gathering and storing your information to protect this from any accidental or intentional manipulation, loss, destruction or unauthorised access.

Cookies

We may automatically collect information about you that is generic in nature and does not identify you as an individual. This information includes such things as the type of web browser you use, the computer operating system you run and the domain name of the website from which you linked. This information helps us to identify the way you use our website and to improve our systems.
With your authorisation, we may store some information on your computer's hard drive in the form of a 'cookie'. Cookies are text files containing information which makes it possible to identify you when you return to the site and allow us to tailor content to your personal preferences. Cookies contain no personal information and cause no damage to your computer. Most internet browser preferences give you the option to remove 'cookies', disable 'cookies' or be warned before receiving a 'cookie'. Please refer to your browser help section for instructions on how to use these functions.

PERSONAL INFORMATION WE COLLECT
When you visit Orion, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse Orion, we collect information about the individual web pages or products that you view, what websites or search terms referred you to Orion, and information about how you interact with Orion. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on Orion, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse Orion.

Additionally when you make a purchase or attempt to make a purchase through Orion, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through Orion (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with Orion, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use Orion -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through Orion), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through Orion, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at sales@orionuk.biz or by mail using the details provided below:

Orion Rack Cabinets
Orion Way, Far Lane, Leeds, LS9 0AR, United Kingdom